Your product has engineers. Your revenue has duct tape.
Woven is the embedded RevOps & GTM systems partner for funded, capital-efficient founders. We build the machine that makes revenue repeatable and cheap to run — CRM, attribution, lifecycle, automation — documented, owned by you, and engineered for the day you hire someone to run it.
No pitch deck. No retainer required. One honest conversation.
The problem
Every startup builds two products. Only one gets engineers.
There's the product you sell — and the machine that sells it. The first gets your best people. The second gets duct tape: a CRM nobody trusts, attribution that's a guess, leads that sit for days, and a founder spending ten hours a week as the human router between tools.
That's revenue debt. It compounds like tech debt, except nobody is on call for it — and it surfaces at the worst possible moment: your next raise. Investors now diligence the machine, not just the product. CAC payback, burn multiple, net revenue retention — numbers you cannot defend from a fourteen-tab spreadsheet.
The usual fixes both fail at your stage. A $200K RevOps hire is a maintain-phase solution to a build-phase problem — they'd inherit chaos and spend six months ramping. And point agencies automate fragments of a broken system: an outbound shop here, a HubSpot admin there, a Zapier flow duct-taped on top.
Fixing your data at 5 customers is cheap. At 100, it's a rebuild.
Start here
The Revenue Systems Diagnostic
$6,000 fixed · a two-week sprint · roadmap by day 5
Every Woven engagement starts the same way — and it's also an honest answer to whether it should continue.
Days 1–5
We audit the whole machine. CRM and data model, funnel math and stage definitions, attribution and board-metric readiness, lifecycle and email infrastructure, speed-to-lead and routing, automation debt, and exactly how many hours a week you personally spend holding it together.
Day 5
The written report lands. Every finding scored by revenue impact. Your cost of inaction, quantified in dollars per month. A 90-day roadmap. A scoped build proposal priced from your findings — and a straight go/no-go, including "you don't need us" if that's the truth.
Days 6–10
We fix the top three leaks we found while you decide what's next. You get working improvements, not just a PDF.
Everything is documented and yours to keep, whatever you decide.
Why two weeks
The audit is agent-accelerated — our tooling does in days what a room of analysts bills for over weeks, and named firms take a 60-day onboarding before they even start. Speed isn't a shortcut; it's the capital efficiency we're built on, shown on ourselves before you pay a retainer.
Why it's paid
Free audits are sales pitches. Named RevOps firms charge $10,000+ for the report alone; typical agency audits run $3–8K without fixing anything. This is a working engagement priced so the first step is easy.
How it works
-
01
Fit call
20 minutes, free. We map your machine and tell you honestly whether the Diagnostic is worth your money. One insight guaranteed either way.
-
02
Days 1–5 — the audit
Read-only access, two 45-minute conversations, a shared Slack channel. That's all we need from you.
-
03
Day 5 — the roadmap
Findings, dollars-per-month cost of inaction, 90-day plan, honest recommendation.
-
04
Days 6–10 — stabilisation
The top three leaks, fixed and shipped, while you choose the road ahead.
If we keep going
Diagnose. Build. Run. Hand over.
Most firms hide their exit. We've productised ours — because the point was never dependency.
-
Stage 1 · Diagnose
Revenue Systems Diagnostic
$6,000 fixed · 2 weeksWhere every engagement starts. See the full scope ↑
-
Stage 2 · Build
Build
$4–14K/mo · typically 6–12 weeksModular implementation scoped from your Diagnostic findings, never from a generic rate card.
-
Stage 3 · Run
Embedded Operations Partner
from $3,500/mo founding rate (first five clients)Both verticals live: marketing operations end-to-end, plus systems, automation and AI agents. Weekly Loom, one call, an owned roadmap. Roughly a quarter of the loaded cost of the hire you'd otherwise make too early.
-
Stage 4 · Hand over
Handover & Hire
fixed fee · month 18–30We help you hire your first RevOps or GTM-engineering lead, transfer every document, and taper out. Your hire walks into an instrumented machine and multiplies — instead of firefighting.
Embedded now. Engineered for handover. That promise is made on day one — it's why everything we build is documented and owned by you.
Why us
"AI-native RevOps" is what everyone says now. Here's what's actually different.
-
One partner, the whole system.
RevOps, marketing ops, and AI automation under one roof — most alternatives are point solutions optimising a fragment.
-
Build-then-own.
Everything documented, everything yours, zero lock-in. We are the only firm in our set that productises its own exit.
-
Speed is the capital efficiency, proven up front.
Our Diagnostic ships in two weeks, not eight, because a senior two-person pod running AI agents does what a three-person ops team did in 2022 — and you pay the difference, not us. We run the same lean, distributed model we're asking you to run.
-
Proprietary tooling.
Our workspace architecture system ships with every engagement — the machinery behind the machinery.
Who you're working with
We're Peter and Priscilla — a senior, two-person team, and you work with us directly. Peter builds the systems: CRM architecture, automation, and the AI agents that make a lean revenue machine run without a big ops team. Priscilla runs marketing operations end-to-end — HubSpot, lifecycle, campaigns, deliverability and reporting. There is no account manager, no junior bench, no handoff after the sale.
We're early, and we're not pretending otherwise: no logo wall, no testimonial carousel. Instead, we're taking five founding clients at the founding rate in exchange for a case study and referral rights. You'll see our work weekly and judge it yourself.
FAQ
Shouldn't we just hire someone in-house?
You will — later, and we'll help. Right now you're in a build phase; a first hire would inherit chaos and ramp for months at $150–250K loaded. We build and document the foundation so your eventual hire is a force multiplier. That's a decision you get to make in two years, into a working system.
We're too early for RevOps.
"Too small for RevOps" is "I'll start the gym next month." Bad data habits scale. Fixing them at five customers costs $6K; at a hundred, it's a rebuild. We right-size to your stage.
We need this fast — how quickly can you move?
The whole Diagnostic is a two-week sprint: full audit and roadmap by day 5, your top three fixes shipped by day 10. We move that fast because it's a defined product on agent-accelerated tooling — not a room of analysts billing hours. Speed without a map just builds the wrong thing faster, so the map comes first: five days, not five weeks.
$6K feels like a lot for an audit.
It isn't an audit — it's an audit, a 90-day roadmap by day 5, and three fixes shipped by day 10. Comparable firms charge $10K for the report alone. And it caps your downside: if the roadmap says you don't need us, you keep everything and we part friends.
We already have an agency / a contractor.
Most are point solutions — an outbound shop, or someone who administers HubSpot. Ask one question: where's the gap between your plan and your portal? We own the full revenue system, end to end.
You're not in San Francisco.
Correct — and that's the model working in your favour. No SF office is priced into your retainer, our afternoon is your morning, everything is Loom-first and documented, and you own the system. Distributed is how funded teams run now; we're built the same way.
What tools do you work with?
HubSpot at the core, with n8n/Make, Clay, Apollo and modern AI tooling around it. If you're on spreadsheets or Pipedrive and dreading the migration — that's a Tuesday for us.
The next 90 days decide whether your revenue debt gets fixed — or compounds.
Twenty minutes. One honest conversation. No deck.
Book the fit call